Businesses and creators can earn revenues by using various strategies that are tailored to the audience they target. The Subscription Video on Demand lets subscribers to sign up for a per-month cost for unlimited access to their library which is ideal for platforms with large libraries.
Transactional Video on Demand (TVOD) targets those who like pay-per view or one-time purchases which makes it ideal as a premium video.
Additionally, Ad-Supported Videos On Demand provides the free access to content, and generates revenue through advertisements that appeal to a wider population.
Many of the successful VOD platform also use hybrid strategies, which combine several models to boost the amount of revenue.
Other alternatives include licensing content to third-party platforms, or using crowdfunding and donations to support niche markets. The best approach is based on the content type you are creating preference, your audience's preferences, and your business objectives.